CREATING SUSTAINABLE BRAND IMPACTEstablishing a sustainable brand impact not only generates strong associations about the brand but also enables marketers to maintain sustainable growth for the future. A brand’s sustainability is its capacity to sustain and grow today without undermining its future development potential. It is more of a strategic
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CREATING SUSTAINABLE BRAND IMPACTBuilding a long-lasting brand impact not only helps create positive perceptions about the brand but also enables marketers to support sustainable growth over time. A brand’s sustainability is its capacity to sustain and grow today without compromising its future growth potential. It is more of a comprehensive phil
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